Tag Archives: book blurb

Writing sales copy – still learning

I like to think that I’m growing and learning as a writer (and despite a string of university qualifications, I’m starting to  wonder if I’m a slow learner. Perhaps a topic for another post). As I learn, I hope I’m getting better a writing blurbs. Blurbs are a whole other language (did I mention somewhere that I struggle with learning languages?).

Stories seem to fall out of me, yet blurbs are more like that old story about pulling teeth.

It strikes me that a blurb, as in sales copy, must describe the book, but not reveal the book. They must be punchy. Rather than saying, ‘well, you might enjoy this book’, they should say, in effect, ‘READ THIS NOW! Your life depends on it!’ I’ve been looking back over some of my blurbs and starting to get a sense of how they miss that. By a wide mark. Sometimes wide means something like the gulf between galaxies.Raven Rising thumb

My recent book Raven Rising started out with this goofy blurb:

“Practically swallowed up by alien forest, the wreck of the Raven offers few clues to the team eager to discover why the ship wrecked so violently. Crack investigator Angelie Gunnarson faces an enormous task. Will she be able to find the answers before time runs out? An action-packed short sci-fi novel from the award-winning
author of The City Builders.”

I think this blurb has some good moments (the last sentence kind of works), but frankly overall it’s pedestrian. Where’s the good reason why a reader might be interested in the book?

All right then, I’ve had a go at another iteration:

“Light years from home, Starship Raven went down in an plunging blazing wreck. Crack investigator Angelie Gunnarson and her team love this kind of impossible mystery. But the Raven might have more secrets than even Angelie can handle. An action-packed short sci-fi novel from the award-winning author of The City Builders.”

Hmm. Not quite sure yet. Don’t quite know what the next iteration will be.

I am, however, going to take a course in Writing Sales Copy, to see if I can’t get a better handle on this.

Then of course there’s work to do on the covers… and all the time work to do on the craft of writing too…

All this is pretty fun.

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The Writer as busker

Stone Goddess UpdatedI’ve been self-publishing/indie publishing for about four years now. Learning as I go. Kind of like a busker or a street performer. Out in public practising. Getting better as I go, I hope. Taking courses and reading books and learning all the time, too.

On occasion, some kind reader buys one or other of my stories, like tossing money into a buskers cap. It’s encouraging. I hope they enjoy the stories they purchase as I practise in public.

With the learning, as soon as I feel I’ve got a handle on the writing, I seem to discover some new technique or approach. Often things that seem obvious. Right away I incorporate that into my writing, with various degrees of success. When I look back over my stories, some I’m very proud of, others seem to have been written by a different person.

The other key thing I’m learning is business. That’s a much tougher road for me. I don’t think I’m a natural entrepreneur, so I have to concentrate. I have to make an effort to take those risks, invest some cash, and push into those realms that are a whole lot more uncomfortable.

One of the things I’m beginning to look at are some of those older stories, with bad covers and terrible blurbs. Case in point: Stone Goddess. It was a fun little story I wrote some years back. It got published in an anthology titled Horror Through the Ages from Lame Goat Press. No monetary payment (at the time I was fine with that: I was happy to be in print). It also got a podcast at Cast Macabre (and seems to be still available, for free). Again no monetary payment.

At some point along the way I realized that giving stories away was not a path to making a livelihood (slow to catch on, I know).

I started putting my stories up on Smashwords, Kindle, iTunes, Kobo, Nook and so on. Even putting some of the longer ones in print. I did my own covers. I wrote my own blurbs. Learning all the time.

Now, I’m going back and gradually updating some of those older works with some of the things I’ve learned more recently. So “Stone Goddess” has a new cover. To my embarassment, I’m putting the old cover next to the new. I like the new one better.

Original cover image by me. New cover image by © 1971yes | Dreamstime.com

I’ve redone the interior too, and added a couple of other stories to fill it up a bit (“Stone Goddess” is kind of short) for some value for money. A new blurb too:

Top Mars researcher Ben James loves getting out into the field. Under the stars. Into the dust and stone.
But today something’s amiss. Something’s out there. Calling to him.
Something he’s got to find.
Even if it means breaking every protocol.
A short story from the author of The Molenstraat Music Festival. Includes three bonus Mars stories.

I think it could still use some work, but I dare not show the old blurb (omigosh amateur ramblings).

The story is pretty much available at your favorite ebook retailer. I’m thinking about making a print version (though it’ll be slim). If you’ve read this far (thanks) here’s a coupon for a free copy from Smashwords. Click here and enter the following code:

Promotional price: $0.00
Coupon Code: XH22Q
Expires: April 26, 2021

Five years was the longest I could set the coupon for. I think you have to create a Smashwords login – if you’d like a copy without all that palaver, just let me know here.

All that said about going back, I am continuing to go forward. Trying to write better stories. Working on having consistent covers. And writing sensible, engaging blurbs.

Busking.