Rebranding gradually

I’m very conscious that while I’m a pretty good writer (ahem), and I’m okay with most of the business side, I’m really pretty lousy when it comes to sales and marketing.

Key point for an indie writer, right? Market yourself.

Some of my books have fairly bad covers. Some have terrible sales copy. I don’t even have a mailing list. This site sits in WordPress’s paid domain, but free side. I’ll be upgrading that (*update, Saturday – upgrade done – already I’m out of my depth with customizing the look. Good – out of my depth means I’ll learn to swim).

All of that was okay in the early days of indie publishing, but times have changed. Around me. And in my dozy state I’m just beginning to notice.

So I’m making a few changes. My website. Trying to figure out managing a mailing list. Trying to get a handle on, you know, the basic stuff if you want to gain a few readers here and there. I did start a facebook author page – here where this blog posts to and I do occasional separate posts. That’s a whole other area of learning – social media.

Now I do have some covers and copy I’m proud of – my Captain Arlon Stoddard series books look okay to my mind. Not up there with the $2500 professionally designed books, but still doing okay.

So this will be a time of experimenting. First out of the blocks, I’m going to update the covers and blurbs for the first series I released, starting back in 2012 – The Hidden Dome. Here’s a preview of the new covers. What do you think?

I’m looking for a consistency of branding there, so at least I think I’ve got that. Next step: amazing sales copy. Then the whole repackage, getting them out as print and ebooks again (somehow I never got around to putting The Eye out as a print book, so it will be good to have them all done).

Will I get more sales? Who knows? The thing is I need to work on my branding, my sales and a whole bunch of other things. This is like a practice round.

After that I do have a second book coming out in my Morgenfeld fantasy series – The Stairs at Cronnenwood. At the same time I will update the original’s cover (see the current cover here – too many design faults there, though I might even use that image). And if I can figure it out, I’ll create that mailing list and have a giveaway Morgenfeld story for signups.

Plan is to have The Stairs at Cronnenwood out in September.

Then there’s another Captain Arlon Stoddard novel to come out. And the third in the Chronicles of the Donner series. I’m not short of material, but I have so much to learn about getting into the hands of readers.